Since opening its borders to tourism in 1974, Bhutan has carefully nurtured its environment and protected its living culture, and Bhutan’s people have benefited from the resulting economic growth.
Ensuring the happiness of its 750,000 people is at the core of Bhutan’s development, and the destination has long been known as a country that puts Gross National Happiness (GNH) ahead of Gross Domestic Product (GDP). As noted by the World Travel & Tourism Council’s international judging panel, the Tourism Council of Bhutan adheres to not only GNH-driven practices, but also to a policy of high-value, low-impact tourism.
Bhutan is also known as The Land of the Thunder Dragon and is one of the last bio-diversity hot spots in the world. With 72 percent of the country covered in forests, 60 percent of the total land area protected, and its lands home to some of the world’s rarest and most endangered flora and fauna, Bhutan is an environmentalist’s dream. Visitors to Bhutan can marvel at the country’s varied landscape and witness for themselves how the modern world can be finely balanced with a traditional lifestyle.
For more information on the Kingdom of Bhutan, visit the Tourism Council of Bhutan’s website at www.tourism.gov.bt.
Ensuring the happiness of its 750,000 people is at the core of Bhutan’s development, and the destination has long been known as a country that puts Gross National Happiness (GNH) ahead of Gross Domestic Product (GDP). As noted by the World Travel & Tourism Council’s international judging panel, the Tourism Council of Bhutan adheres to not only GNH-driven practices, but also to a policy of high-value, low-impact tourism.
Bhutan is also known as The Land of the Thunder Dragon and is one of the last bio-diversity hot spots in the world. With 72 percent of the country covered in forests, 60 percent of the total land area protected, and its lands home to some of the world’s rarest and most endangered flora and fauna, Bhutan is an environmentalist’s dream. Visitors to Bhutan can marvel at the country’s varied landscape and witness for themselves how the modern world can be finely balanced with a traditional lifestyle.
For more information on the Kingdom of Bhutan, visit the Tourism Council of Bhutan’s website at www.tourism.gov.bt.
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